The rise of smart phones, with their go-anywhere Web access, is changing the shopping game this holiday season.
Tech-savvy shoppers are finding it easier than ever to work the system to get the best deals.
They're scanning barcodes with their cell phone cameras to load into price comparison Internet sites while standing in store aisles, using GPS to find discounts at nearby stores and flashing electronic coupons straight from their phones.
The ease of real-time price comparisons creates competitive pressure for retailers that pushes prices down for everyone. Retailers who resist risk losing a sale to a rival even while the customer is still in their own store.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment