When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winning tournaments and convinces people he's changed.
America loves comeback stories, but his future ad opportunities are likely to be limited to sports product endorsements, significantly reducing his earnings power.
That was the takeaway from Gillette's announcement Saturday that it won't feature Woods in its ads for an unspecified period of time. It was the first major sponsor to distance itself from Woods since he announced late Friday he is taking an indefinite leave from golf to work on his marriage after allegations of infidelity surfaced in recent weeks.
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